Our Values

  • Quality & Craftsmanship

    We prioritize high-quality, durable materials and meticulous craftsmanship to bring you pieces that feel as good as they look. We’re here to redefine fashion with quality that will last.

  • Sustainability & Eco-Consciousness

    Sustainability is at the core of Kawaii Noir. We pride ourselves on using recycled, organic, and natural materials, to create fashion and decor that’s as kind to the Earth as it is stylish.

  • Community & Creativity

    At Kawaii Noir, our goal is to bring together dreamers, creatives, and those with a unique aesthetic. Drawing inspiration from Alternative culture with a kawaii twist, we celebrate creativity at its finest.

About Us

Kawaii Noir is a brand born from a passion for creativity, individuality, and sustainability.

Hi, I’m Tara, the founder of Kawaii Noir.

and after almost two decades in retail, I was ready to create something that reflected my values—a brand that cherishes self-expression, quality craftsmanship, and ethical practices. Kawaii Noir is where kawaii culture meets gothic and alternative aesthetics, offering a unique blend of cute and edgy fashion with a sustainable twist.

Our mission is to challenge the fast fashion industry by creating high-quality, handmade pieces that empower individuals to express themselves while making conscious choices for the planet. We value community, sustainability, and creativity, and our products are crafted using recycled, organic, and natural materials wherever possible. Kawaii Noir is more than just a brand—it’s a movement towards ethical fashion and a celebration of the beauty in all things kawaii, goth, and everything in between.

Thank you for supporting us and being part of our journey. Together, we can make fashion that’s not only beautiful but also meaningful.

Proudly Canadian

Kawaii Noir is proudly Canadian, born from the creative spirit of our diverse culture and grounded in the values of quality, community, creativity, and sustainability. Based in Canada, we celebrate local craftsmanship and are committed to Eco-conscious choices, making each piece with materials and practices that honour our beautiful, shared environment.